2025
House + More
Client
Key Drummond Estate Agents
Year
2025
Industry
Real Estate
Duration
2 Years
Services
Brand Identity
Website Link
Overview:
Pantha partnered with Key Drummond to elevate its digital presence and reinforce its position within the competitive prime property market of Canford Cliffs and Sandbanks. The objective was to align the brand’s online experience with the calibre of homes it represents while strengthening authority, clarity and conversion performance. The project focused on refining brand perception, improving user experience and building a platform that supports long term growth rather than short term aesthetics.
Challenges:
Key Drummond operates in a market where trust, presentation and perception directly influence valuation instructions. The existing digital presence did not fully reflect the premium nature of its listings or the strength of its local reputation. The challenge was to modernise without losing credibility, to elevate without overcomplicating and to design a system that would convert high value vendors while remaining accessible and clear. Performance, usability and brand positioning all needed to work seamlessly together.
Conclusion:
The result is a refined, performance led digital platform that strengthens Key Drummond’s authority in its market. The improved structure, visual hierarchy and strategic positioning support premium listings and encourage valuation enquiries. Headscratch delivered more than a website. It delivered a digital asset designed to reinforce trust, increase opportunity and position Key Drummond as a forward thinking leader within the prime property sector.