2025
Sea Views
Client
Ankers + Rawlings Developments
Year
2025
Industry
Advertisement
Duration
1 Week
Services
Brand Identity
Website Link
Overview:
Pantha partnered with Ankers & Rawlings Developments to deliver a premium marketing presentation for the Olympus scheme. The objective was to create a visual identity and campaign execution that reflected the architectural quality, exclusivity and coastal positioning of the development. The focus was on elevating perception from the first point of contact and ensuring the scheme stood confidently within a competitive high value market.
Challenges:
The challenge was to communicate luxury and location without overcomplicating the message. High end developments require restraint. Too much design noise weakens credibility, while too little fails to create impact. The marketing needed to balance strong aspirational imagery with disciplined typography and clarity of information. It also had to position Olympus as a considered residential offering rather than simply another new build release.
Conclusion:
The result is a refined and confident marketing execution that enhances perceived value and strengthens buyer confidence. Through clean composition, strong visual hierarchy and strategic messaging, the Olympus scheme was presented as exclusive, location driven and architecturally assured. The campaign supports both off plan interest and on market sales, positioning Ankers & Rawlings Developments as a premium and detail conscious developer within its sector.